Why JCPenney’s New Marketing Strategy is Revitalizing the Retail Industry
Why JCPenney’s Marketing Plan is Revitalizing Retail. J C Penney History of J C Penney J.C. Penney began as an American department-store chain in 1902 with the founding of James Cash Penney. Penney opened the starbucks deals today first store, named the Golden Rule Store, in Kemmerer, Wyoming. As the business grew, Penney opened additional […]