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DSP vs SSP: Understanding the Core Variations in Programmatic Advertising
Programmatic advertising has revolutionized the digital marketing panorama, enabling advertisers to reach focused audiences with unprecedented precision and efficiency. At the heart of this ecosystem are two critical components: Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs). While both platforms play vital roles in the programmatic ad-buying process, they serve distinctly different functions and cater to […]